A 77-year-old retired North End businessman was found dead inside a Winnipeg home that police rushed to after making a traffic stop.

Hossein Lotfi, also known as Parviz Lotfi, lived in the home on Manila Road in The Maples neighbourhood. He and his late wife, Bibi, ran Joy Beauty Salon on Main Street for more than three decades. 

Police have released little information about what happened but said their investigation started with a traffic stop around 8 p.m. Tuesday night.

A vehicle was stopped in the area of St. Anne's Road and Fermor Avenue and "circumstances surrounding the traffic stop led officers to attend to a residence," police said in a news release.

Winnipeg police on Manila Road

Police have been at this home on Manila Road since Tuesday night and on Thursday, they said a man had been found dead inside. (Tyson Koschik/CBC)

The homicide unit has taken over the investigation.

Longtime North End business owner

Family members said they are shocked and heartbroken.

Jasmine Lotfi said her uncle immigrated to Canada from Iran in 1970s and was a longtime business owner in the North End.

​She described him as a loving uncle who would drop anything to be there for his nieces and nephews.

Hossein Lotfi

Lotfi is described as a loving and caring uncle who would drop anything for his nieces and nephews. (Submitted by family)

Lotfi sat on the board of the North End BIZ for several years and was the recipient of the Mayor's BIZ Award in 2015.

"It's a tragedy," Bob McDonald, past president of the North End Biz said. "It's just a shock."

McDonald said Lotfi was a friend and had dropped by his business a week ago.

He described him as a quiet individual with a good sense of humour. 

"He was well-respected, a well-rounded guy," McDonald said. "He will be missed by the board."

Investigators ask anyone who had contact with Lotfi in the days preceding his death — or anyone who might have information for investigators — to call 204-986-6508 or Crime Stoppers at 204-786-TIPS (8477).

Man found dead inside home in The Maples1:08

with files from the CBC's Holly Caruk and Jill Coubrough