A recent video of people dumping buckets of ice water over their heads to raise money for Lou Gehrig's Disease research has gone viral, raising over $1 million in the last few weeks as a result.
The disease, also known as ALS, is a fatal neurodegenerative disorder that affects more 270 people living in Manitoba.
Victor Perrin is one of those people.
"I think it's just awesome,” said Perrin. “I think it’s a great way to raise awareness for the illness for ALS and it’s a great way to raise funds as well — a cause I obviously think is quite worthy."
How the challenge works:
- Record the challenge
- Fill a bucket of ice water
- Dump it over your head
- Post to social media
- Nominate others
Even though the campaign is just beginning to pick up steam in Canada, the attention is already inspiring people to donate here in Winnipeg.
"People are calling in and wanting to donate and I think it's because it's created that major awareness and people are saying 'Oh this is a great challenge,’” said Diane Russman.
The challenge originated in Boston in 2013.
Friends and family of former Boston College baseball player Peter Frates doused themselves to raise awareness of the disease.
Since then, the challenge has spiralled across North America.
Big names like Justin Timberlake and Jimmy Fallon have publicly doused themselves for the cause and along the way millions of dollars have been raised for various ALS organizations.
Money donated through the initiative will go toward research and help support families of people living with ALS.