A 75-year-old Winnipeg man died after losing control of his motorcycle and being thrown from the machine.

The man was riding on Highway 3 with a group of other riders when the crash happened just after noon Saturday, about two kilometres east of La Riviere, RCMP said.

He was rushed to hospital where he was later pronounced dead. His name will not be released to the public.

There were no other injuries or vehicles involved and the man was wearing a helmet at the time, police said.

La Riviere is located about 145 kilometres southwest of Winnipeg.