A 21-year-old Brandon man died this morning in a head-on highway crash with a semi-trailer.

It happened at about 7:30 a.m on Highway 242, about four kilometres south of the Trans-Canada Highway in the Rural Municipality of North Norfolk, RCMP said.

Witnesses told police the car crossed the centre line and into oncoming traffic.

The man died at the scene.

The 37-year-old driver of the semi was not hurt.