​Winnipeggers are being asked to share their warmth by donating winter gear for the city's less fortunate kids.

The United Way kicked off its 28th annual Koats for Kids campaign with a drive-thru drop-off area in its parking lot at Main Street and Alexander Avenue on Wednesday morning, from 7 a.m. until 10 a.m.

Winnipeg Fire Paramedic Service members handed out hot chocolate and donuts in exchange for donations.

Koats for Kids

Volunteers encourage Winnipeggers to drop off winter clothing at Wednesday's launch of the Koats for Kids campaign. (Jeff Stapleton/CBC)

It's that time of the year when families are digging out the winter clothing from storage and realizing their children need bigger sizes.

All those coats, mitts, hats, boots, and snow pants are warmly welcomed by the United Way, which will distribute them to others who might not have the means to dress for Winnipeg's cold winters.

"For some children, having a warm coat means attending school on a cold day, instead of staying home. It's part of United Way's commitment to helping children and youth be all they can be," states a news release from the agency.

The program runs every year from October to February.

Donations are accepted at any Winnipeg Fire Paramedic station, Perth's Drycleaners location or the AMJ Campbell Van Lines office at 12-1333 Niakwa Road.

The United Way kicks off Koats for Kids campaign0:54