Joy Smith Foundation launches PSA to fight sex trafficking

A new campaign by former Winnipeg MP Joy Smith aims to raise awareness of sex trafficking in Canada.

Winnipeg-based foundation says 93% of sex trafficking victims in Canada are Canadian

A new campaign by former Winnipeg MP Joy Smith aims to raise awareness of sex trafficking in Canada. 1:22

A new campaign by former Winnipeg MP Joy Smith aims to raise awareness of sex trafficking in Canada.

The Joy Smith Foundation launched a public service announcement video on Tuesday, urging people to share it with the social media hashtag #ShesNotForSale.
The Winnipeg-based Joy Smith Foundation released a public service announcement on Tuesday raising awareness of sex trafficking in Canada. (Joy Smith Foundation/Vimeo)

About 93 per cent of sex trafficking victims in Canada are Canadian, and the victims — including girls as young as 13 years old — are exploited up to 15 times a day, according to the foundation.