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Winnipeg Jets co-owner Mark Chipman talks about the team's season. (Wendy Buelow/CBC)

Mark Chipman, a co-owner of the Winnipeg Jets, says he is disappointed the team did not qualify for post-regular season play.

Chipman said Friday that making the NHL playoffs was a goal for the franchise, which played the 2011-2012 season in Winnipeg after relocating from Atlanta.

While the on-ice expectations fell short, Chipman said the enthusiastic support of Jets fans was the most special part of the team's season.

He noted that the Jets did so well financially in their return to the NHL that a plan of being a team that relies on revenue sharing went out the window.

"Our revenues exceeded the point at which we were allowed to participate in revenue sharing, so we feel really good about that," Chipman said, while adding the club ended up in about the same place it expected to be financially.

True North Sports and Entertainment studied the league's revenue-sharing model when calculating how to make the NHL viable in Winnipeg, with the Nashville Predators a perfect example of how to do it right in a small market.

A huge part of the Jets' success was the fan support that filled the MTS Centre for every game, and will likely do so for years to come.

"Thank you wouldn't be enough," Chipman said. "I don't know how to put it into words. I don't even know how to express the depths of my gratitude and I can tell you (co-owner) David (Thomson) feels the same way."

 At the same time, Chipman couldn't hide his disappointment at missing the playoffs. The Jets sat 10th in the Eastern Conference heading into their final game on Saturday against Tampa Bay, seven points behind the Washington Capitals for the final playoff spot.

Making playoffs a short-term goal

Making the playoffs would have put the glass slipper firmly on their Cinderella season.

"While we have clearly a long-term plan to be successful in this league, we also had a short-term plan and that was to make the playoffs and we didn't do that so, in that respect, this season did not live up to my expectations," Chipman said.

But the Jets' return to the NHL has been satisfying in just about every other way possible.

Among the pluses were national exposure, acceptance by fans, season-ticket sales and merchandising that put the team deeply in the black — and Chipman doesn't expect it to end any time soon.

 "I'm sure it will taper off nationally ... but I don't see it tapering off at all (locally)," he said. "I think I think I can more easily imagine it amping up."

Chipman admits some days he still wakes up with a little feeling of wonder that he brought an NHL franchise back to a city the league left in 1996.

Season-tickets wait

The success does mean thousands of people on the season-ticket waiting list don't have much chance of coming in from the cold any time soon.

"There will be some attrition, naturally, there is every year," Chipman said. "Businesses move or so on and so forth, so there may be opportunity for a few but, unfortunately, not a lot."

The Jets have already announced an increase in season ticket prices and Chipman defended the hike by saying they expect costs to go up.

As for on-ice performance, Chipman is leaving that up to his general manager and coach, but says they're not changing their philosophy of how to succeed.

Young team

"We're a young team and we stayed young by design," he said. "I don't think you're going to see a dramatic shift in the way we go about things next year. We're going to continue to be a young team and let players develop."

 At the same time, he didn't rule out using free agency to improve the club in the off-season, if the market is right.

"If it's a stable market and there's a chance for us to acquire some talent that will make us better, then we'll do that."