A Winnipeg man is dead following a head-on crash on Highway 9 Sunday afternoon.

RCMP were called to the crash near Bowser Road in the RM of St. Andrews around 1:15 p.m.

Investigators believe a northbound SUV driven by a 57-year-old man from Winnipeg tried to pass another vehicle when he crashed head-on with a southbound pickup truck driven by a 40-year-old man from the RM of St. Andrews.

The driver of the SUV, who was not wearing his seatbelt, was pronounced dead at the scene.

highway 9 crash

Police say a 57-year-old man from Winnipeg died in the crash. (Wendy Buelow/CBC)

The driver of the pickup truck was taken to hospital with serious but non-life threatening injuries.

Alcohol is not believed to be a factor in the crash.

Police closed the highway and diverted traffic around the scene until shortly after 6 p.m.

Officers from the Selkirk RCMP along with an RCMP forensic collision reconstructionist continue to investigate.