High-priced hooch on offer at Manitoba liquor marts

A growing demand for high-end liquor has prompted Manitoba Liquor Commission officials to bring in whiskey with a "wow factor."
A 1969 bottle of Macallan scotch is going for $17,000 at the liquor mart in Grant Park Shopping Centre. (Tyson Koschik/CBC)

A growing demand for high-end liquor has prompted Manitoba Liquor and Lotteries to bring in whisky worth a pretty penny.

A special glassed-in section, called Distinctions, has opened at the liquor mart in Grant Park Mall, with items ranging from $50 to a $17,000 bottle of 44-year-old Macallan scotch.

"On its shelves sit much sought-after bottles in amber, burgundy and gold. Some of the bottles are themselves works of art made from hand-cut crystal," states a news release from the liquor mart.

"Inside you will find incredible and exceptional wines and spirits which are part of our fine and rare assortment."

Robert Holmberg, vice president with MLL, attributes the market growth to the province's strong economy.

“We have quite literally searched the world in order to bring these rare wines and spirits to Manitoba,” he said.

The Distinctions collection can also be viewed online at www.liquormarts.ca/distinctions.

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