A campaign that encourages people fasting during Ramadan to give the money they would have spent on food to Winnipeg's food bank instead has already raised $10,000.
Give 30 officially launched June 17 and runs until Sept. 5 with all the money going to Winnipeg Harvest.
Although the campaign is linked to Ramadan, the Muslim holy month, it's not meant only for Muslims, said organizer Mohammad Almaleki.
"There's nothing Muslim about donating. It's a very human thing," he said.
"And the fact that Give 30 gives people this opportunity to fight hunger is why I think it's making this campaign so successful."
Winnipeggers can participate by giving up buying coffee or a lunch out and donating the money instead. It's not about fasting for everyone, but simply a small change in your daily habits, said Obby Khan, a former Winnipeg Blue Bombers player and another one of the Give 30 organizers.
"It's not just a Muslim thing. This is just an event using the Muslim Ramadan behind it but it's really for the whole city," said Khan.
"Hunger shouldn't exist in the city we live in today."
Donations to Give 30 can be made online, by phone, or with a cheque sent in the mail.
For details click the related link at the left of this story.