A small fire forced employees and customers out of Superstore in Winnipeg's St. James neighbourhood on Friday.

Fire crews were called just after 9:30 a.m.

They said it started in the toy area of the store, located at Sargent Avenue and St. James Street.

Fans are being used to air out the smoke from the store, which is closed for a while to customers.

Health and safety officials are also there to help determine when the grocery giant can reopen.