Canadian Tire is opening a large office in downtown Winnipeg, with a little help from a provincial tax credit.

The retailer is planning on opening a major digital facility that will house testing labs and data centres at the Air Canada building on Portage Avenue.

The 28,000 square foot hub will help Canadian Tire with their e-retail business.

About 50 people are expected to be hired during the first year of operations at the new location.

Canadian Tire officials said they chose Manitoba for the new digital hub because the provincial government is supportive of the tech industry.

Canadian Tire is investing about $10 million in data processing in Manitoba, so the province is providing them with a $900,000 tax credit.

Premier Greg Selinger said the credit was well worth it.

"It’s one of the hidden stories in Winnipeg that our new media industry is one of the fastest growing and most dynamic centres really in our economy across the country," said Selinger.

The centre, dubbed the Canadian Tire Advanced Cloud Computing Centre, will open in October.