Fifty business leaders in Winnipeg woke up on the street Friday morning.
They spent a chilly night sleeping outdoors at Portage Avenue and Main Street to raise awareness and money for programs for the city's homeless.
"It's not just a matter of getting someone a job. Because if you don't have a place to sleep at night, you're not going to be able to show up wide awake, bushy-tailed first thing in the morning," said Diane Grey, president and CEO of CentrePort Canada.
"So, it's the fact that we need a whole community to work on these issues together."
This is the second year for the CEO sleepout. Last year $100,000 was raised.
This year the participants hope to raise $150,000.