Fifty business leaders in Winnipeg woke up on the street Friday morning.

They spent a chilly night sleeping outdoors at Portage Avenue and Main Street to raise awareness and money for programs for the city's homeless.

"It's not just a matter of getting someone a job. Because if you don't have a place to sleep at night, you're not going to be able to show up wide awake, bushy-tailed first thing in the morning," said Diane Grey, president and CEO of CentrePort Canada.

"So, it's the fact that we need a whole community to work on these issues together."

This is the second year for the CEO sleepout. Last year $100,000 was raised.

This year the participants hope to raise $150,000.