The Winnipeg Blue Bombers will kick off their CFL season Thursday night against the Toronto Argonauts at Investors Group Field.

And after two dismal seasons and a drop in ticket sales, the organization is looking for ways to win back fans.

Drew Willy

Bombers quarterback Drew Willy talks to the media about starting Thursday's home opener against Toronto. (Alana Cole/CBC)

“We want to increase the fan experience. We listen to fans, and we hear what they say,” said Wade Miller, the club’s president and CEO.

Part of that includes a revamped lineup on the field, new bars for fans to grab a drink, a plaza with food and drinks for tail-gating, entertainment loges, charging stations for phones and post-game activities.

Whether it’ll be enough to compensate for a 13 per cent loss in season ticket sales after going 3-15 in 2013 and 9-27 over the past two years, remains to be seen.

“We’ve got a lot of new pieces here from all across the league. Up to this point, everyone has really, truly bought in and accepted what’s been put in front of us, and I’m excited to see what this group can do,” said player Glenn January.

Miller echoed those sentiments, saying the club is committed to “fixing the team performance and getting everyone to come back — whether they buy a flex pack or individual tickets.”

Bombers fan Todd Wilson said he’s hopeful this is the season the Bombers will turn it around.

“From some of the players they’ve signed and the coaching staff and having a GM with Canadian experience, I really believe there is going to be a lot more heart and a lot more effort put out,” said Wilson.

City erects 'stadium route' signs 

Stadium route signs

The City of Winnipeg has erected these signs designating a route for cyclists heading to the stadium. (City of Winnipeg)

On Wednesday, city officials announced new signs were put up to highlight a recommended route for cyclists headed to the game.

The signs, which read “stadium route,” direct southbound cyclists on Pembina Highway to turn off at Plaza Drive and take an active transportation route to the field.

The move came weeks after a cyclist was struck and killed by a car while on his way to a pre-season game at Investor’s Group Field.