Members of the Winnipeg Blue Bombers are urging Manitobans to break the cycle of domestic violence and to speak out when they witness violence where they live.
Blue Bombers videos
Watch videos from members of the Winnipeg Blue Bombers as part of the Stop the Violence campaign.
The Bombers are teaming up with the Manitoba government in a public awareness campaign as part of Domestic Violence Prevention Month.
The campaign features video clips of players urging people to be "more than a bystander" and "break the silence" on violence against women.
One of the players involved in the campaign is receiver Cory Watson, who shared his story about growing up in a situation where his mother faced abuse.
"Back then, I was little. I had no control over what I could do … I couldn't prevent it," he said.
"So I think, you know, getting involved with this is a way to stop the cycle of violence."
Women's groups say they applaud the CFL team's move to get involved.
"There will be a lot of people that will listen and pay attention, absorb, and try to make adjustments in their life because their heroes have just given them a message," said Marlene Bertrand of the Manitoba Women's Advisory Council.
"I think it's incredible that these men volunteer to come forward and do this."