Regional staff have selected a logo design to represent the ION LRT system. The selection process was a rigorous one, with input from focus groups on perceived strengths and weaknesses of each design. Out of ten designs, five were shortlisted.

The community was brutally frank in their criticism of each design. Here are the five logos and what some people thought of them.

Did regional staff make the right choice? Cast your vote at the bottom of the page.

1.)

logo1

Logo # 1 (Region of Waterloo )

"Reminds me of TRON."

"Looks like a hat."

2.)

logo2

Logo # 2 (Region of Waterloo )

A community member said it that it looks like "the LOL symbol."

3.)

logo4

Logo # 3 (Region of Waterloo )

Some focus group members said it reminded them of the Yogen Früz logo.

4.)

logo6

Logo # 4 (Region of Waterloo )

"70's pornographic movie."

"Acid trip."

5.)

logo9

Logo # 5 (Region of Waterloo )

"SOS or SS when viewed sideways."