New alcohol consumption rules at the Aud will make it a little easier for Kitchener Rangers fans taking in home games to spend more time watching the action and less time standing in concessions lines.

As part of a one-year pilot project that starts this year, fans will be permitted to drink alcohol from their seats, rather than just in the building concourses as is typically the case.

"Based on successfully hosting events such as the 2008 Memorial Cup and several concerts where alcohol has been served and consumed in the seats — it was evident that this was the next logical step," said Paul Pickard, manager of the Aud and Community Arenas in a statement. 

"By offering this service it will allow the Aud to manage consumption more effectively and reduce congestion in the concourses during intermission," he said. "Anticipated shorter lines at the concessions will ensure more efficient service to all of our guests and Rangers fans."

Arena staff will monitor the pilot program, as well as conducting post-game evaluations to ensure the success of this new program which will begin when the Rangers kick off their exhibition schedule against North Bay on Sept. 1.