A multi-million dollar development scheduled for an entire block in downtown Kitchener's east end will bring an updated high rise look to the traditional low rise buildings that have been in that corridor for years.

Drewlo Holdings is planning to spend $80 million on a development in what is now a vacant lot in the block that surrounds Charles Street, Madison Avenue, King Street East and Cameron Street.

The family owned developer already operates 13 rental apartments in Kitchener, including four in the Victoria Park area which became the latest in a long list of work planned for the downtown core.​

Janine Oosterveld, manager of site development and customer service at the City of Kitchener, said ​the Drewlo project can be a "catalyst" because it's located in a central location that acts as a gateway to downtown Kitchener. 

"It falls within our PARTS Central plan – this is the City's station area planning for ION and is identified for high density mixed use development," she said. 

Oosterveld said the project proposes to bring more residents and businesses to the area and city staff are currently evaluating the project. 

City council will need to make a decision on the official plan and zoning amendment to allow the project to go forward. 

Another application for a 33-storey mixed-use building has also been submitted by IN8 Developments Inc., for the corner of Duke and Frederick Street. 

With files from the CBC's Joe Pavia