Kitchener played host to its first Color Me Rad run Sunday, with hundreds of people participating in the five kilometre run.

The crowd of mostly first time runners followed a route from Kitchener City Hall around the city's downtown core ending in Victoria Park. Along the route participants encountered five colour stations, where volunteers threw colour bombs (a mix of corn starch and dye) staining the crowd.

Runners of all ages from across Southwestern Ontario gathered for Color Me Rad, its first stop in Waterloo Region since launching in 2012.

According to the event's organizers, Color Me Rad is loosely based on the Holi, a Hindu festival of colours which is used to welcome spring.