BlackBerry is trying a new tactic to lure customers back — by paying them to switch phones.
The Waterloo, Ont.-based smartphone maker says it will pay iPhone users as much as $600 to switch to a BlackBerry Passport phone.
Canadian iPhone users with iPhone 4s or later makes are eligible for up to $400 in trade-in value, depending on the model of the iPhone, plus a $200 top-up from BlackBerry.
U.S. users are eligible for up to the same amount, plus a $150 US top-up. Users with the newest iPhone 6 model are eligible for the highest trade-in value, up to $400.
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Only North American users are eligible for the trade-in program, and the iPhone must be in working condition.
Anyone trading in iPhones must purchase a new BlackBerry from ShopBlackBerry.com or from Amazon.com. The money will be provided on a prepaid Visa gift card and mailed to users within six weeks of receiving the iPhone and proof of purchase of a Passport, according to a blog post by BlackBerry.The promotion starts Dec. 1 and runs to Feb. 13, 2015.
On Monday, BlackBerry and CEO John Chen announced the Passport phone is available in new colours, white and red, in addition to black.
An earlier version of this article mistakenly identified the end date for the promotion as Feb. 15, 2015 and said that iPhone 6 Plus users were also able to trade in their phones. The promotion actually ends on Feb. 13, 2015 and iPhone 6 Plus phones are not eligible for the BlackBerry trade-in program.Nov 25, 2014 2:17 PM ET