BlackBerry is adding the Amazon Appstore in the next update to its operating system this fall.
The move will give users of the BlackBerry 10.3 operating system easy access to thousands more of the most popular Android apps and games, like Pinterest, Netflix and Candy Crush Saga.
The smartphone maker has been criticized for the lack of applications available for its devices.
By adding the Amazon Appstore, BlackBerry says its app developer program can put more emphasis on business and productivity applications.
BlackBerry, based in Waterloo, Ont., has been working to return to its business-focused roots as consumers have flocked to Apple and Android smartphones.
BlackBerry recently announced a three-year mobile payment agreement with EnStream, a joint venture between Canada's three biggest telecom companies.
Under the partnership, BlackBerry will provide security technology that supports transactions made by customers through their mobile devices.