A new executive director brings fresh promise for the continued success of the Hamilton Philharmonic Orchestra.

It’s a Hamilton institution and along with the Art Gallery of Hamilton, Theatre Aquarius and Opera Hamilton is part of an arts community that provides the city with high-end cultural entertainment that’s a cut above.

And yet despite the international acclaim of many of its musicians and collaborators the organization faces the same difficulties year after year.

"Funding, audience and community support, those are some challenges that exist," said the Hamilton Philharmonic Orchestra’s new executive director, Carol Kehoe.

Challenges that Kehoe, who has been an instructor in the post-degree Arts Management diploma program at Western University for the past seven years, hopes to turn into opportunities.

With a location that is easily accessible to millions from surrounding areas such as Mississauga, Kitchener/Waterloo and Toronto, Kehoe is hoping to increase the profile of the HPO through additional marketing and by increasing their use of social media.

Kehoe also believes in community support, and in a city with over 550,000 people says it is a key component to the continued success of the HPO.

"I look forward to working with other arts organizations and I hope that through a collective profile we can make good things happen for the entire arts community in Hamilton," said Kehoe.

Carol Kehoe is a graduate of Western’s master degree program in Journalism and holds a bachelor degree in education. She has also served as a senior manager with Museum London and marketing and development director for The Grand Theatre in London.

Kehoe replaces the current executive director, Annalisa Pedersen, who is leaving the Hamilton Philharmonic Orchestra to pursue her master’s degree. Kehoe begins her new position on Sept. 4.