From the minute you first open the new mobile app launched by the Hamilton Police, it is all about safety.
"One of my favourite features is the warning you get when you first click the app," says Police Chief Glenn De Caire. "'Do not use this app while driving'."
The free mobile safety information app makes it easier to citizens to instantly navigate through road safety tips, find the closest police station, report aggressive drivers, and help officers respond to impaired driving.
"I am proud to launch our mobile app," says Hamilton Police Chief Glenn De Caire in a press release. "We recognize the need to better communicate and reach citizens which includes mobile. We will be able to continue to improve everyone's safety on our roads by allowing users to find information they are looking for within the app."
The app can be added to any smart phone or tablet by scanning a QR code or entering the link into your mobile browser. iPhone users need safari to download the app onto their home screen, and the app will soon be available natively, in the app store, for Microsoft Windows based phones.
All users can open the app entering this url on their mobile phone, and can save it onto their desktop by using the forward arrow, and clicking "Add to Home Screen"
In order to develop the app, Tim Richard, Co-Founder of Weever Apps went for a ride along with Hamilton police officers.
The information inside of the app includes traffic safety, distracted driving, impaired driving, aggressive driving, feedback, and access to Hamilton Police social media outlets.
"We are pleased to work with Hamilton Police and develop their first mobile app," says Richard. "Mobile apps have the ability to expand reach and connect with users immediately in a very personal and interactive way, providing engagement and calls to action that is most relevant to mobile users."
Hamilton Police will be handing out the QR Codes during RIDE lanes over the long weekend, and encourage users to use the feedback tab for future direction and features.
This Victoria Day weekend is the Hamilton Police's fifth installment of its strategic approach to road safety in the Long Weekend Enforcement Program.
The program includes high visibility, strategic objectives, public awareness, and education combined with traffic stops. It will target "high risk behaviours", such as impaired driving and distracted driving.
Police will be conducting RIDE programs throughout the city over the long weekend, and remind drivers to not drink and drive, and to call 9-1-1 if an impaired driver is suspected.