Police are asking for the public's help in the search for a missing Hamilton woman.

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Sherry Richter was last heard from on Thursday. (Supplied)

Sherry Richter was last heard from on Thursday. Police say family members reported her missing and are concerned about her well-being.

Richter is described as white, 44 years old, five feet, five inches tall, with a heavy build and brown shoulder-length hair.

People with information about her whereabouts are asked to call a Division 1 staff sergeant at 905-546-4725.