Hamilton got a sizable nod on Monday's Canadian-themed edition of the CBS sitcom How I Met Your Mother.
The episode recalls the younger days of main character Robin Scherbatsky, played by Vancouverite Cobie Smulders, when she was a mid-level Canadian pop star.
The episode boasts a flashback to Robin's performance at the 1996 Grey Cup in Hamilton.
(The Toronto Argonauts beat the Edmonton Eskimos during the contest, the last Grey Cup to be held at Ivor Wynne Stadium.)
In the sequence, the character sabotages her burgeoning music career by going off-script, performing an angst-ridden grunge number instead of her pop hit Let's Go to the Mall, the bouncy synth-pop confection that she was slated to deliver at half-time.
The episode also features plenty of Canadian-born celebs, including Jeopardy's Alex Trebek, actors Alan Thicke, Jason Priestley and McMaster alum Dave Thomas, and musicians k.d. lang and Paul Shaffer.
Here's how Twitter users in Hamilton reacted to the Steeltown reference: