"The eyes of the world will be on Hamilton" during the Pan Am Games, according to Michael Chan, Minister Responsible for Pan/Parapan Am Games.
The Ontario government launched the Games' Promotion, Celebration and Legacy strategy Wednesday. The province is investing $42 million over three years into the project.
The strategy is designed to promote volunteerism, Ontario's diverse communities, development of athletes of all levels and business development opportunities for Ontario companies.
Chan said that Hamilton, as a host city, will benefit from the project.
'We have to go past a celebration and really focus on things like jobs and skills sets to use when the Games are over.'—Evelyn Myrie, HCCI
Chan also told CBC News that the Games' soccer tournament at the renovated Ivor Wynne Stadium and other sporting events will contribute significantly to Hamilton's economy, but also offer an opportunity to "showcase the city's diverse, multicultural communities"
Evelyn Myrie, executive director of Hamilton's Centre for Civic Inclusion, said that the province's goal to showcase minority communities is "a very positive first step."
"It's important that the Games' will be promoting Hamilton's diverse communities, but we have to go past a celebration and really focus on things like jobs and skills sets to use when the Games are over," said Myrie.
Myrie said she is cautiously optimistic that investment on a large scale will make an impact on local communities, but only if the Games "reach out to partner communities in Hamilton" instead of being "Toronto-centric."
The province says the Pan and Parapan Am Games will draw up to 250,000 visitors to the province, and create 26,000 jobs.