Downtown Hamilton is getting another boost as Canon Canada moves its Burlington office to King Street West, bringing with it more than 40 new jobs.

The company, known for its copiers and printers, is moving to the 16th floor of 21 King St. W.

The company sees downtown as an emerging area, and by moving here staff can be closer to their customers, said Ian Macfarlane, Canon's senior vice-president of sales and service operations.

"We think we're on the ground floor of an area that's really going to grow," said Macfarlane, who lives in Ancaster.

In addition to being a hub for sales and service staff, there is a new showroom overlooking the city. Most of the staff will move in Wednesday.

Companies such as Canon are often drawn to Hamilton because it's a hub for the Golden Horseshoe, said Glen Norton, manager of urban renewal in the city's planning and economic development department.

"It's not just the low rents that makes Hamilton a good market."

A 2011 city survey shows there were 330 new jobs downtown last year, 320 of which were in creative industries.

Norton's team continues its efforts to lure companies in five fields:

  • advanced manufacturing
  • agri-business and food processing
  • clean technology
  • creative industries
  • distribution of goods
  • life sciences