After CityNews reporter Shauna Hunt confronted her FHRITP harassers this week during a live taping, the video went viral, prompting backlash against the pranksters as well as widespread debate.
One man was fired from his job in connection with the incident and Ontario Ombudsman André Marin is expected to weigh in. The trend is based on a U.S. newscast incident that was later revealed to be a hoax.
But for months now, television reporters across the country, including many CBC journalists, have been dealing with the vulgar phenomenon — in which someone shouts "f--k her right in the p---y" into a microphone or camera during a live taping.
Here, the reporters share some of those experiences in their own words.
CBC Toronto television reporter Shannon Martin told Metro Morning host Matt Galloway that while filming a television segment outside a high school half a dozen different groups shouted FHRITP at her within a few minutes of her arrival.
"This is something we constantly face, though. I would say once a week," she said. "It makes me want to curl up in myself. It's mortifying."
Martin later wrote a letter to the high school's administration and shared a video of the students harassing her, and she said the school informed the students' parents of their behaviour. The students were "trying to get a laugh from their buddies," but not thinking about what the words mean, she said.
"Although I'm on the street corner with a camera, so I am in the public sphere, it's still my workplace. You wouldn't yell that at a bus driver, at a bank teller or anybody else in a workplace."
Standing in large crowds where she might face FHRITP taunts can be "very uncomfortable," she said.
At least 11 reporters and videographers with CBC Winnipeg say they've encountered vulgar heckling and abuse while interviewing people.
Videographer Sara Calnek said she was subjected to taunts while interviewing people at a downtown homeless shelter about two high-profile homicides last month.
"A truckload of guys drove by and yelled it in behind our interview," she said.
"We just all stopped and didn't know what to say. It's like we lost our breath. It was so degrading and insensitive."
Another videographer, Holly Caruk, said taunts were hurled her way as she interviewed a father with two small children. In another case, she was talking to students who had organized a fundraiser at a high school.
"Everybody laughed … it felt embarrassing and off-putting," Caruk said.
"This was something that felt very targeted to me as a woman and very threatening."
Saskatchewan reporter Tory Gillis said the crude shouts have happened to her and her colleagues in towns and cities across the province.
"Here in Saskatchewan, you can expect to freeze a little bit when you need to show and tell people just how dangerously cold it is on the Prairies. I can take that any day of the week — and I do, often," Gillis wrote this week.
"But when people yell something vulgar, misogynistic and rude at me or into my microphone, I shouldn't need to tell them it is unacceptable."
Journalist Meghan Grant said that while covering a story about a movement to end sexual harassment among hockey fans, "two not-so-classy gentlemen pulled up behind me, screamed FHRITP and drove away."
"FHRITP — or f--k her right in the p---y — is a phrase men scream at (for the most part) female reporters. It's rude, it's degrading and it's harassment," Grant wrote.
"It's happened before. It'll probably happen again."
On Tuesday night, male Radio-Canada journalist Pascal Robidas was reporting from the Montreal Canadiens game when fans shouted FHRITP several times during his segment.
"I could make a compilation of this obscenity," he tweeted in French.
Other male CBC producers and reporters say they have experienced the FHRITP phenomenon as well.
Radio Canada reporter Pascal Robidas faced FHRITP hecklers in Montreal
CBC Montreal journalists Morgan Dunlop and Tanya Birkbeck have opened up about the experience.
"You are not advancing an organic movement. You are copying what one guy set up as a spoof. We can see your face and hear your voice and so can your girlfriend, your sister, your mother, your daughter," Dunlop wrote.
"It's not funny. It makes women feel uncomfortable. You make women feel uncomfortable."
When a young man first shouted the FHRITP phrase into her microphone, Tanya Birkbeck thought it was an isolated incident. Until it happened three times in one day.
"For people who are aware of the internet phenomenon, it might have seemed like a rude joke. But I hadn't seen the videos online, so I felt shocked and violated by the words. It felt personal. Not just a catchphrase, but more of a taunt suggesting that the men around me, instead of talking to me, should be, you know, raping me," Birkbeck wrote.
"My reaction was visceral. People around me stopped and stared. I felt totally exposed."
St. John's-based journalist Chris O'Neill-Yates called the FHRITP trend "a filthy and disgusting fad," and "a type of abuse intended to objectify, humiliate and demean female television reporters."
To be catcalled that way while reporting was "very unnerving, very unsettling and quite frightening, actually," she told CBC News Now host Carole McNeil.
She was shooting a stand-up last year when a young man shouted FHRITP from his car.
"The experience made me sick, and then it made me angry," O'Neill-Yates said in a blog post last fall.
"It's not funny. It's offensive, degrading and sick. But every time we allow an act of violence to go unchecked we are enabling the abusers.
"So for the first time in my life, I'm speaking out publicly about violence against women. I'd like all my colleagues to know about it and to keep their guard up. I'm just saddened that in 2014 we need to be having this conversation."