Wal-Mart has apologized to an Edmonton-area woman after staff at the Spruce Grove department store refused her husband's request to print a photo of her breastfeeding.

Kayla Andre’s husband wanted to give the picture to her for Mother's Day, but Wal-Mart staff argued it violated their photo policy against reproducing photos with nudity.

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Kayla Andre's husband had the photo printed elsewhere before giving it to her for Mother's Day. (CBC)

Andre had planned to hold a mass breastfeeding event at the store on Thursday in protest, but she received a call from Wal-Mart’s Canadian head office on Tuesday, admitting that staff made a mistake.

"Lots of people were saying, 'You can’t do anything, it’s Wal-Mart. Nothing’s going to change,'" Andre said.

"I’m actually really, really pleased and shocked and surprised that someone from head office … contacted me and remedied the situation."

Corporate affairs director Alex Roberton, the Wal-Mart Canada official who called Andre, said the company became aware of her situation after her husband posted a comment on Facebook.

"When we look at the policy, I can understand how the associates in the photo centre — a lot of them are new, a lot of them are young — and they're trying to follow procedure," Roberton said.

"In this particular case, we hadn't done a very good job of making sure that procedure was crystal clear."

Roberton said Wal-Mart sent a note to stores across the country on Tuesday to clarify that breastfeeding photographs are acceptable and do not contravene store policy.