Tim Hortons creates 'Alberta Rose' doughnut for flood relief
Alberta outlets to donate all proceeds to Red Cross
Tim Hortons patrons wanting to help with flood relief might want to consider ordering an Alberta Rose with their coffee in the next little while.
The chain restaurant says it has created a special doughnut by that name that will be sold for $1 at its Alberta outlets for a limited time.
Tim Hortons announced Wednesday that they will be rolling out a multi-level support plan including the charitable confection. All of the money raised by the limited edition doughnut will be donated to Red Cross flood relief efforts in southern Alberta.
"As a company deeply rooted in community partnerships, Tim Hortons is committed to continuing our on-the-ground community and national support efforts, to assist those affected by the floods, as well as those working tirelessly on the front line," said Doug Anthony, vice president of Tim Hortons western Canada.
The company also committed to donating $100,000 towards flood relief efforts as well as support to volunteer efforts in the affected communities by delivering food and coffee.
"We are very fortunate to have exceptionally generous guests, staff and restaurant owners and a community that is anxious to find ways to support the recovery efforts taking place throughout Southern Alberta," said Anthony.
The rose-shaped disaster doughnut is vanilla dipped, has a yellow Venetian cream centre and is topped with pink, red and white strawberry bark.
Alberta premier Alison Redford tweeted her appreciation of the Canadian coffee stalwart’s charity efforts.
"Grateful to Tim Hortons for their support of [the Alberta flood] relief efforts [with] donations and [the] Alberta Rose donut."
It's available only in Alberta beginning Friday.
The wild rose is Alberta's provincial flower.
With files from The Canadian Press