With Wednesday's tornado warning taking many in the city by surprise, school and city officials — not to mention eager weather-watchers — turned to Twitter and Facebook to spread the word.
Reactions to the threatening skies varied across the city; the Edmonton Public School Board let administrators use their own discretion to decide whether to dismiss children at the usual time or take special precautions.
As CBC’s Kristina Partsinevelos reports, many schools used social media to spread the word about storm protocols — as did the students themselves.
The City of Edmonton also used social media to communicate with employees during the tornado warning.
CBC's Scott Stevenson spoke with JoAnne Sheardown, director of the Office of Emergency Preparedness for the province.
Sheardown said Facebook and Twitter were great tools to spread the word.
"It's a really great way for us to get a message out to people — but also to collect information from people," she said Thursday. "People post pictures, it helps us to monitor the situations."
Sheardown said she is is happy with the city's response to Wednesday’s tornado warning, but added that officials will be following up to see if and where improvements could be made.