Edmonton's newest attraction signals strong tourism season overall

Planning your summer vacation? Read this first.

Snow Valley Aerial Park: 'We knew it would be popular, but it’s very popular'

More than 800 people strapped on a harness and scaled the new Snow Valley Aerial Park in the first three days it was open. (John Robertson)
Standing at the base of Edmonton's newest attraction, Renee Williams is pumped about the summer tourism season to come.
Renee Williams with Edmonton Tourism checks out the Snow Valley Aerial Park. (John Robertson/CBC)

"I think it's pretty spectacular," the director of communications for Edmonton Tourism said about the Snow Valley Aerial Park, which opened on the May long weekend.

"We've got a lot of outdoor adventure enthusiasts and this is a great example of something we can put front and centre," she said.

And the crowds have come.

Over the inaugural weekend alone the 15-metre outdoor jungle gym attracted 827 visitors according to Snow Valley's Tim Dea.

"We knew it would be popular, but it's very popular."

The business projections for the $1.7 million park predicted an overall attendance of 8,000 guests between May and October.

The not-for-profit Snow Valley Ski Club attracts about 180,000 skiers and 16,000 campers each year, but the aerial park is already changing the vibe, Dea said.
Tim Dea with Snow Valley shows us around their campground, ski hill, lodge and their new aerial park. 2:08

"It's a lot busier, a lot more people, it's more alive that's for sure."

Renee Williams believes attractions like the aerial park, the city's many festivals, sporting events and other summer attractions mean the growth in Edmonton's tourism industry will continue.

"We know a lot of people are still sticking close to home this summer with the economy, and visitors from northern Alberta, B.C. and Saskatchewan really look to Edmonton as a getaway and vacation spot."

You can see more on attractions on Our Edmonton Saturday at 10 a.m. and Sunday and Monday at 11 a.m. on CBC TV. 
Here's a list of five fun things you can do in Edmonton for free. 2:03

About the Author

Adrienne Lamb

Adrienne Lamb is an award-winning journalist based in Edmonton. She's the host and producer of Our Edmonton featured weekly on CBC TV. Adrienne has spent the last 20 years telling stories across Canada.