What started as a relaxing hobby has turned into an "accidental" thriving side-business for an Edmonton woman with a deft hand at cross stitching. 

McJesus Saves Snarklily

Also available: "McJesus is my Saviour" and "No Regretzkies." (Lily Tsui)

Lily Tsui, AKA Snarkilily, first learned to cross stitch when she was a child. But she only crafted sporadically, usually nature scenes and "cute bunnies," she said Friday. 

As she grew older, Tsui, who suffers from depression and anxiety, found cross stitching was an effective way for her to practise mindfulness.

"It allows me to work on something that I can do at my own pace, there's really no pressure to produce," she said. "It lets me take time to be with my own thoughts while working with my hands."

As she began to get a little more serious about her crafting, Tsui says she kept some of the "cutesy" stuff from her earlier efforts, but started pairing it with different messages.

Think emoji poops with speech bubbles reading "Holy Crap," Snoopy next to the words "Miley, what's good?" and, of course, an adorable little tractor yelling "Kudatah!!!"

Kudatah Snarklily

"For every one of these sold I will donate $10 to our premier's re-election campaign. #kudatah," Tsui wrote on this post on her Facebook page. (Lily Tsui)


Many of the designs include messages of hope and resilience. (Lily Tsui)

"I think that's part of what appeals to people: the combination of the unexpected."

Not for sensitive eyes

Last fall, Tsui started posting pictures of her finished products to her Facebook page. Very quickly, she started receiving requests for her designs, as well as custom orders. 

By the middle of November, she had enough orders to keep her busy through to the end of the year.

Her pieces range in price from about $30 to $150, depending on size and complexity. When it comes to what she sews for custom orders, Tsui says she's open to suggestions — and doesn't shy from hard topics or certain four-letter-words not found on your grandmother's cross-stitch patterns.

"I kind of have a personal reputation for being sarcastic and snarky," Tsui said with a laugh.

Hangry Snarklily

This penguin's got "hangry" eyes, Tsui wrote on Facebook. (Lily Tsui)

When it comes to her crafting, Tsui says she asks herself one key question: " Is this something I'd want to hang in my own house?"

In the future, she hopes to expand her cottage crafting industry, and is planning a website and a line of greeting cards. She's also considering putting out a calendar in 2017.