People living in Edmonton's Oliver neighbourhood have made their feelings clear about a proposed 29-storey condo high-rise.

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Edmonton's famed Hurtig House would be demolished if the proposed 29-storey developement is approved. ((CBC))

They don't want it.

More than 100 residents gathered at Robertson Wesley United Church on Thursday night to plead with city officials to kill the 106-unit tower at the corner of 115th Street and 99th Avenue.

For the project to go ahead city council must amend the Oliver Area Redevelopment Plan.

Residents worry about the impact of the tower on the river valley and the look of the neighbourhood.  

"It is in complete disregard of what the Oliver community agreed to in good faith in the development of the community plan with the city planners," resident Elizabeth Richards said at the meeting.

"The proposal is not a request for a zoning variance, it is a request to completely ignore the zoning that has been established presumably for good reasons by the planning department and approved by council."

The proposal includes a 145-stall underground parking garage and prime views overlooking the North Saskatchewan River valley.

It would mean the demolition of a 75-year-old log cabin once home to publisher Mel Hurtig.