An Edmonton radio station is feeling the heat over a contest offering the winner a Russian wife.

"What the hell are they thinking?" said radio listener Alissa Foster, who has been tuning in to The Bear FM since she was a teen, but now goes elsewhere for classic rock. "I'm still disgusted. Still morally offended."

The Bear is partnering with an on-line matchmaking service that connects Russian women with foreign husbands.

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Contest participant Danny Lozchuk hopes to win a wife. (CBC)

Sometimes those women are exploited, said Andrea Burkhart, with Alberta's Action Coalition on Human Trafficking.

"I cringed when I saw it," she said. "The bottom line is that we don't know how these women are coming into this.

Employment and Immigration Minister Thomas Lukaszuk found the contest so offensive, he pulled his ministry's advertising from the station.

But participant Danny Lozchuk, 27, sees nothing wrong with the contest.

"I've been trying in Canada and Edmonton and no luck, so I'll try my luck overseas and see what I can do."

The "lucky groom" will be chosen by the end of the month.

The prize includes a free two-week trip to Russia, and $500 spending money.