Oiler Matt Hendricks' cup runneth over on social media

Twitter went nuts after the Oilers' Matt Hendricks tweeted out photographs of his protective cup after it was shattered by a slapshot in Dallas Thursday. While Hendricks lost his cup, the Oilers lost the game 3-2.

Hendricks tweets out photos of protective cup destroyed by puck in NHL game

Twitter went nuts after the Oilers' Matt Hendricks tweeted out photographs of his protective cup after it was shattered by a slapshot in Dallas Thursday. While Hendricks lost his cup, the Oilers lost the game 3-2.ย 

The cup's manufacturer knows great advertising when it sees it.

Reaction was quick and sometimes even clever. Here are some of the publishable tweets.

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