Twitter went nuts after the Oilers' Matt Hendricks tweeted out photographs of his protective cup after it was shattered by a slapshot in Dallas Thursday. While Hendricks lost his cup, the Oilers lost the game 3-2.
The cup's manufacturer knows great advertising when it sees it.
.@MattHendy26 Glad to help Matt! We've got a new *package* coming your way w/ new cup & gear! Great save & sacrifice for your team! 👊— @RussellAthletic
Reaction was quick and sometimes even clever. Here are some of the publishable tweets.
This is Matt Hendricks' cup after blocking a shot. This hurts just to look at pic.twitter.com/sHDpEoDTvV— @GoalieWays