A controversial poster and online campaign against human trafficking is getting a lot of attention, not all of it positive.

This week posters went up around the city and the website sexwork4U.com was launched fronted by a provocative  photo of a young girl accompanied by the words "now recruiting sex workers - start a rewarding career today."

Nothing indicated the campaign was fake until a few days later, which troubled many people.

As CBC's Matthew Kupfer reports, organizers hope that will help their cause.