Fort McMurray has launched a national recruiting drive to try to find 500 new workers for jobs like road maintenance, environmental services and firefighting.
Recruiters for the city promoted the benefits of living in northern Alberta at a job fair in Toronto Wednesday.
"We're really trying to say that this is a great community," said Leslie Robertson, manager of recruitment for the municipality of Wood Buffalo.
"It's full of wonderful things that you would look for in any community that you would want to live in."
The recruiters are trying to show people in Toronto that Fort McMurray is more than just the oil sands, Robertson said.
"It's not just about the industry. It's not about pollution. We just have green all around us. It's safe for kids, it's safe for families. And we want people to come out and experience that."
The municipality is looking for people in a wide range of jobs, from graphic designers to community services workers and administrators.