It's the biggest day of the year for many retailers as shoppers try to cash in on Boxing Day deals in Edmonton.
Stores across the city opened their doors first thing Thursday morning – some as early as 6 a.m. – in order to cash in on the post-holiday crush.
For retailers, the annual shopping tradition is an opportunity to boost holiday sales.
At West Edmonton Mall, hundreds of early bird shoppers lined up outside Future Shop and Best Buy.
When asked if it was all worth it, shopper Tod Wright said a little patience does indeed pay off.
"The prices go from like ridiculous to kind of OK."
For mother and daughter Barb Janessa Jones, Boxing Day shopping is an annual event. The pair woke up at 6:30 a.m. Thursday in order to hit Kingsway Mall as soon as it opened.
“It’s a tradition. Every year my mom and I go shopping boxing day, get up early, go to Tim Hortons and come here,” said Janessa.
“We’re out by like 10 a.m. and then we’re done before the rush comes – and then we can go home and have a nap,” added Barb.
And the Jones are clear about their motivations for shopping one day after Christmas.
“[To] get the stuff we didn’t get yesterday,” said Barb. “This is a day for us. This is the stuff we didn’t get for Christmas – and using gift cards.”
But not everyone is happy to be part of the Boxing Day crush.
"It's way too busy right now, in stores, so you can't even talk to anyone or find a size,” said shopper Supriya Narayan.