Edmonton's Capital Ex is getting a new name, again.

For decades the summer exhibition went by Klondike Days, but in 2006 it became Capital Ex.

The name has failed to catch on, said Northlands president Richard Anderson, getting an ominous start in 2006 when attendance numbers dropped dramatically.

"We tried something, it didn't work," he said. "Now we're going to listen to the community and re-invent it."

That change was decided behind closed doors, but now Northlands will be asking everyone who attends this year's fair to vote on a new name.

Anderson doesn't believe most Edmontonians want a return to "Klondike Days."

"I'll bet a lot of money "Klondike Days" is not the winner," he said. "But whatever the winner is, we'll name it."

Efforts to change the name in 2010 were defeated at a Northlands' annual general meeting.

Many felt the Capital Ex brand left the fair without a theme which could be used to promote the city.