Thirty thousand people are expected to attend Edmonton's Deep Freeze festival this weekend.

The two-day festival, which takes place along Alberta Avenue (118th Avenue) from 90th to 94th Street, brings together Edmonton's Ukrainian, Franco-Albertan, Franco-African, First Nations, and Acadian/East Coast communities, celebrating the 'Olde New Year' and the city's northern climate. 

And artistic director Christy Morin says it's all about making the best of the cold weather. 

''It's just everybody coming together and really celebrating Edmonton and the winter that we all live in so many months of the year," she said. "And we are finally realizing we need to get out and start having festivals and enjoy this wonderful time.'

This year's theme is 'The Vikings Are Coming' – a theme everyone on the organization committee immediately gravitated towards, Morin said. 

"The Vikings are sort of a mystical people group, so I think dressing up and experiencing [that] has been really fun for everybody."

Saturday's fair wrapped up with a fireworks display at 6 p.m. but the fun will continue Sunday from noon through to 6 p.m. with a street hockey tournament, wagon rides, artists displays and other outdoor fun.

A full schedule is available here.