Cheeky STI ad hailed as a success

A playful Alberta Health ad meant to combat syphilis has won a lot of praise in the advertising community. New numbers show that it has actually helped reduce STIs.
An playful Alberta Health ad meant to combat syphilis has won a lot of praise int he advertising community. Now new numbers show that, more importantly, it has helped reduce STIs. 1:56

A playful Alberta Health ad meant to combat syphilis has won a lot of praise in the advertising community.

Watch the video above to see how new numbers show that it has actually helped reduce STIs.