Video

CFR booth trades Nicorette gum for your tobacco products

A booth at the Canadian Finals Rodeo is helping rodeo riders and guests give up their tobacco products – one swap at a time.
The program offers free Nicorette gum to anyone who is willing ot hand over their tobacco products. 2:20

A booth at the Canadian Finals Rodeo is helping rodeo riders and guests give up their tobacco products – one swap at a time.

The Swap to Stop program offers people free Nicorette gum in exchange for whatever tobacco they use – and some rodeo goers say it's working.

As CBC’s Emily Fitzpatrick reports, more than 4,000 people have made the swap since the program got its start last year.

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