Edmonton has a starring role in a new holiday commercial for Apple, using the city as as snowy backdrop for the ad seen by people worldwide.

The 90-second ad shot on Ada Boluvard in Highlands, called “Misunderstood,” follows a teenager who has his eyes glued to a phone while the rest of the family enjoys the holidays. Of course, it wouldn’t be a Christmas commercial without a heartstring-tugging twist at the end (and a look at the product, of course.)

Check out the ad below.

(Click here if you’re on mobile)