Air Canada announced Wednesday that direct flights between Edmonton and London, U.K. will be discontinued for three months. 

In an email, spokeswoman Angela Mah said it has always been challenging to keep the route profitable during the winter months.

As a result, flights will not operate between Jan. 8 and March 28, 2014, but will resume March 29 with five weekly flights.

In May, flights will run daily to accommodate tourists. 

Shortly after Air Canada made the announcement, the decision was criticized by the Edmonton Economic Development Corporation.

President Brad Ferguson wrote a lengthy blog post commending the Mayor's office, Edmonton International Airport and the Chamber for coordinating their response to what he called an attack on the city of Edmonton.

He ended his post by writing "Nothing … no force on earth … can stop a City whose time has come. And nothing … no flight or pipeline will prevent us from connecting our people and products with the world".

Meanwhile the Calgary Airport Authority issued a press release Wednesday regarding Air Canada, saying the airline is increasing capacity on direct flights between Europe and Calgary beginning next summer.