A cheeky web video produced by a Calgary recycling company that uses the serious tone of a charity funding appeal to promote its services has become a hit on the internet.

The ad was posted on YouTube three weeks ago.

Blu Planet Recycling caters to multi-family dwellings, which the city's cart program does not yet include. 

In its spoof video, the company likens that gap in service to a tragedy of more serious proportions.