Tamara Lowe grasps a tension ball  as a laser technicians pass over a tattoo that reads "Rob." 

As a Valentine's Day gift to her new husband, Lowe decided to finally remove the seven-year old tattoo, a dedication to her ex-husband. 

"He had my name tattooed on his arm so suggested, and I accepted, the suggestion to have his name tattooed on me," said Lowe, 32.

Tamara Lowe

Tamara Lowe is having a tattoo of her ex-husband's name removed from her lower back. (CBC)

Years passed, they divorced, she re-married -- but her ex husband "Rob" was always with her. 

While giving birth to the new couple's first child, there was a moment when the tattoo was in plain sight for her mother-in-law. 

"I was horrified," Lowe says. 

"My husband will be very happy and I won't even have to be embarrassed wearing a two-piece in front of my in laws," laughed Lowe.

Since a local skincare clinic expanded their business to include tattoo removal a few months ago, Roberta Segar — who owns and operates Skinpossible Light and Laser — says she's already seen a number of people come in to remove the name of a former loved one. 

"Relationships change and some tattoos last forever — some relationships don't last forever! So you know, why should your tattoo?"

It could take up to five sessions to completely remove "Rob" from Lowe's back, says Segar.

"We see a lot of people with very beautiful tattoos come in here -- but the ex on your body has got to come off," says Segar.

But, removing those tattoos can be as painful as the break up.

"It uses a mechanical action to wham, it's like hitting the ink like a wrecking ball," says Segar.

Rob tattoo

Tamara Lowe has her first laser session to remove a tattoo from a former flame. (CBC)