A planned Calgary high school house party is getting some attention around the world.
It started with a single tweet Monday that was helped along by the hashtag #ProjectKris, a play on the name of a new movie about an out-of-control house party called Project X.
By Thursday night #ProjectKris had been featured in more than 5,000 tweets from as far away as Japan, Egypt and Australia.
Grade 11 student Kris Morrey was planning a small get together at his family's new house for this Saturday night. He even had his mom's permission.
But the party has morphed into something else entirely, and no one knows just what that is yet.
"It started off just around 30 people," Morrey said. "As soon as Hunter, Mr. Popular, got it going it just blew up from there."
Mr. Popular is Grade 12 student Hunter Mills, who took news of the party to Twitter on Monday night.
By Tuesday afternoon, it was one of the most popular topics on the social media site in Calgary, and was trending nationally by the time night fell.
"A lot of people are saying that it will be the party of a lifetime," Hunter said.
But that popularity comes with a price. The Calgary police, and Kris’s mother, aren’t too keen on the idea.
"Kris’s mom is not too impressed, but she knows this is a learning experience," Hunter said. "If I was in her shoes, I don’t think I’d be too happy with Kris or myself."
The Calgary police are among those following #ProjectKris on Twitter and have warned against it. They even met with Hunter at his school Thursday, to make him aware "of the power he has."
Hunter, however, isn’t deterred.
"I’ll be tweeting the new location of the party on Saturday."
Hunter says the experience has shown him the power of social media.
"I was surprised when it was trending across Calgary, I didn’t think it would pick up that fast, so — it’s awesome."