Fifty thousand pounds of food is on the way from Ontario to Alberta - where not all the streets are paved with gold.
A food company in southwest Ontario is donating pasta, ravioli, and pork and beans. Officials want to help meet the increased demand in areas where this season's drought have left many wondering how they will put food on the table when winter comes.
The company doesn't want to be named.
Fred Scaife, executive director of the Red Deer Food Bank says two years of drought have had an impact not only on agriculture, but also on the trucking and construction industries.
The result, he says, is between 30 and 40 per cent more people coming to food banks in central and southern alberta.
Scaife says the donation from Waterloo shows people across the country are listening.
"When there is a problem, boy oh boy, I tell you, Canadians step up to bat. Food banks step up to bat and industry steps up to bat. Now if only the government would step up to bat."
The Waterloo Regional Food Bank has helped in large relief efforts around the country before.
Executive Director Sean Strickland says the food bank is in a good position to take donations from major food companies.
"The nature of the food industry is such that it's heavily concentrated along the 401 corridor between Windsor and Montreal. So because of our geography we are a benefactor of the food industry."
Some of the food from Ontario will be trucked to Red Deer. From there it will be divied up and sent out to smaller communities in need, such as Lacombe, Innisfail, and Rocky Mountain House.